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Student Learning Outcomes

Discipline: Degree: AS - Marketing Management - S0510

Course Name	Course Number	Objectives
Applied Business Statistics	BUSC 17	Students completing 92% of the students were able to analyze the data critically and be able to suggest recommendations. • 75% Students are able to analyze the data critically and be able to suggest recommendations. Students completing 80% of the students were able to tabulate and graph the collected data. • 100% Students are able to tabulate and graph the collected data. Students were asked to collect both primary and secondary data. 100% of the students were able to collect both primary and secondary data correctly. • 100% Students are able to handle both primary and secondary data. Students were asked to write a complete research survey/questionnaire. 100% of the students were able to write a complete survey questionnaire. • 100% Students are able to write a complete research survey/questionnaire.
Bookkeeping - Accounting	BUSA 72 (VOC)	I am able to utilize procedures of cash control in such areas as petty cash funds, change funds, cash short and over and bank reconciliation I am able to analyze business transactions, and journalize and post transactions to ledger accounts I am able to explain the concept of double-entry accounting within the categories of asset, liability, owner's equity, revenue and expense account
Business Communications	BUSO 25	I am able to compose an appropriate, effective letter presenting good news, bad news, sales, or persuasive content I am able to use informative and sales letters to convey information and influence people favorably I am able to develop and deliver a 3-5 minute presentation on a business related topic
Business English	BUSO 5	I am able to analyze sentences in terms of part of speech and sentence structure I am able to apply correct punctuation to sentences I am able to develop business related ideas into unified, coherent paragraphs, using correct spelling, grammar, and punctuation
Business Organization and Management	BUSM 61 (VOC)	I am able to identify organizing principles and identify different organizational designs I am able to perform the strategic planning process and utilize decision making models I am able to apply management concepts and functions
Human Relations in Business	BUSM 60 (VOC)	I am able to review motivational theories related to organizational behavior I am able to analyze social perception I am able to define organizational culture, socialization and mentoring
Microcomputer Applications	CISB 15	Students completing CISB 15 - Microcomputer Applications will be able to use Microsoft Word to create professional documents needed to create a computer security report. Students completing CISB 15 - Microcomputer Applications will be able to effectively use formulas and functions in worksheets.
Principles of Accounting - Financial	BUSA 7 (VOC)	I am able to utilize accounting information including financial statements to perform financial statement analysis I am able to describe the basic accounting system and how it is used to serve business needs I am able to analyze and record transactions, using a journal and a ledger, of varying degrees of difficulty including adjusting, and closing entries
Principles of Business	BUSM 20 (VOC)	I am able to list and explain the foundations upon which business is built and the economic challenges facing the United States I am able to describe and explain social responsibility and business ethics I am able to explain the global dimensions affecting businesses today and in the future
Principles of Economics - Macroeconomics	BUSC 1A	Students completing BUSC 1A - Principles of Economics - Macroeconomics will correctly know the use of fiscal policy and will be able to comment on the fiscal policy used by the government. Students completing BUSC 1A - Principles of Economics - Macroeconomics will correctly know the use of monetary policy and make comments on the monetary policy being used by the FED.
Principles of Economics - Macroeconomics - Honors	BUSC 1AH	Students completing BUSC 1AH - Principles of Economics - Macroeconomics - Honors will correctly know the use of monetary policy and will be able to comment on the monetary policy used by the FED. Students completing BUSC 1AH - Principles of Economics - Macroeconomics - Honors will correctly know the use of fiscal policy and will be able to comment on the fiscal policy being used by the government.
Principles of Economics - Microeconomics	BUSC 1B	Students were asked to determine the merits of price-quantity determination in the market economy of the Unites States. Students completing BUSC 1B - Principles of Economics - Microeconomics will correctly know consumer's behavior to maximize their utility in allocating scarce resources to satisfy their infinite wants. Students completing BUSC 1B - Principles of Economics - Microeconomics will use producer's behavior to determine price of the product they produce under various market situations to maximize profit Students completing BUSC 1B - Principles of Economics - Microeconomics will be able to choose quantities of different commodities having different price tags by spending limited amount of money to maximize satisfaction Students should be able explain externalities and distinguish between external costs and external benefits. Students should be able to distinguish between public and private goods. Students should also be able to explain why private market fails to provide public goods. Students were asked to discuss the reason for not giving welfare recipients their welfare benefits in cash rather than in-kind.
Principles of Economics -Microeconomics - Honors	BUSC 1BH	Students completing BUSC 1BH - Principles of Economics - Microeconomics - Honors will correctly know the consumers' behavior to maximize their utility by allocating scarce resources. Students should be able to distinguish between public goods and private goods. Students should be able to explain why private market fails to provide public goods. Students completing BUSC 1BH - Principles of Economics - Microeconomics - Honors will use producer's behavior to determine price of the product they produce under various market situations to maximize profit Students completing BUSC 1BH - Principles of Economics - Microeconomics - Honors will know to allocate scarce resources on various commodities to maximize satisfaction Students completing BUSC 1BH - Principles of Economics - Microeconomics - Honors will correctly know the producers' behavior to maximize their profit by allocating scarce resources. Students were given a research paper to discuss and analyze "Coase Theorem" with respect to market failure and government intervention in the presence of externalities. They were asked to use examples to make their point. 100% of the student were able to discuss "Coase Theorem" properly citing some other research studies. All students got over 85% score in this paper.
Principles of Marketing	BUSS 36 (VOC)	I have developed a working knowledge of marketing terminology I am able to recall and apply promotional strategies used in the marketing of products and services. I am able to recall and apply distribution strategies used in the marketing of products and services
Professional Selling	BUSS 35 (VOC)	I am able to evaluate my own potential as a professional salesperson and set goals for improvement I am able to compare and contrast customer needs, wants, product features and benefits I am able to list the characteristics of a successful salesperson
Special Issues in Marketing	BUSS 85 (VOC)	I am able to produce a written report of solutions, recommended actions and expected outcomes for a marketing problem brought forward by a local business and present it orally to the business I am able to develop and suggest a budget required to implement the proposed marketing plan for a studied company I am able to develop a customer survey or questionnaire to be used to collect customer data as part of a class project

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