Student Learning Outcomes

• Use copywriting techniques when developing commercial campaigns.
• Interact, evaluate, and apply talents of on-air personalities with respect to promotions and contests.
• Utilize market surveys and demographic evaluation in developing station and client promotions.
• Develop advertising campaigns directed toward a specific demographic.
• Evaluate sales figures to determine the effectiveness of campaigns and make recommendations to increase effectiveness of subsequent campaigns.
• Create and explain effective advertising schedules and campaigns applying target demographics and ratings analysis.
• Students will be able to use demographic data to select an appropriate station for a specific advertiser.
• Students will be able to identify demographics as they apply to certain radio stations.