Certificate Overview
This introductory certificate exposes students to the marketing world and the role
of social media marketing. Students become familiar with careers in marketing, as
well as the latest trends in this fast changing field. This certificate may aid the
student’s search for an entry-level job in marketing.
The Social Media Marketing certificate will introduce students to basic social media
marketing concepts, strategies, and techniques in a global online marketplace. An
introduction into the creation, execution, transmission, and evaluation of social
media and social networks concerned with the advertising and promotion of products
and services. Students will have gained basic academic and practical world knowledge,
skills, and experience in an ever-changing and diverse marketing environment.
Length of Certificate
Most students complete the certificate within 1-2 semesters.