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Certificate M0877
This introductory certificate exposes students to the marketing world and the role of social media marketing. Students become familiar with careers in marketing, as well as the latest trends in this fast changing field. This certificate may aid the student’s search for an entry-level job in marketing.
The Social Media Marketing certificate will introduce students to basic social media marketing concepts, strategies, and techniques in a global online marketplace. An introduction into the creation, execution, transmission, and evaluation of social media and social networks concerned with the advertising and promotion of products and services. Students will have gained basic academic and practical world knowledge, skills, and experience in an ever-changing and diverse marketing environment.
Required Courses
- Advertising and Promotions Managers
Advertising and Promotions Managers
SOC Career Code: 11-2011.00Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Typical Hourly Salary$44.42The figure above is based off a percentile of 25 percent.
All job data and figures based on a 100 mile radius from Mt. SACTop Entry-Level EducationChart Legend- Doctoral Degree Or More
- Master's Degree
- Bachelor's Degree
- Associate's Degree
- Some College
- Certificate
- High School Diploma Or Less
Median Salary Earnings$124,406.77Annual Job Openings334Openings are regional vacancies due to growth and turnover in this career.All job data and figures based on a 100 mile radius from Mt. SAC
Historical Wages - Marketing Managers
Marketing Managers
SOC Career Code: 11-2021.00Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Typical Hourly Salary$59.28The figure above is based off a percentile of 25 percent.
All job data and figures based on a 100 mile radius from Mt. SACTop Entry-Level EducationChart Legend- Doctoral Degree Or More
- Master's Degree
- Bachelor's Degree
- Associate's Degree
- Some College
- Certificate
- High School Diploma Or Less
Median Salary Earnings$166,827.28Annual Job Openings5,928Openings are regional vacancies due to growth and turnover in this career.All job data and figures based on a 100 mile radius from Mt. SAC
Historical Wages - Farm Product Buyers and Purchasing Agents
Farm Product Buyers and Purchasing Agents
SOC Career Code: 13-1021.00Purchase farm products either for further processing or resale. Includes tree farm contractors, grain brokers and market operators, grain buyers, and tobacco buyers. May negotiate contracts.
Typical Hourly Salary$28.13The figure above is based off a percentile of 25 percent.
All job data and figures based on a 100 mile radius from Mt. SACTop Entry-Level EducationChart Legend- Doctoral Degree Or More
- Master's Degree
- Bachelor's Degree
- Associate's Degree
- Some College
- Certificate
- High School Diploma Or Less
Median Salary Earnings$75,598.61Annual Job Openings4,883Openings are regional vacancies due to growth and turnover in this career.All job data and figures based on a 100 mile radius from Mt. SAC
Historical Wages - Market Research Analysts and Marketing Specialists
Market Research Analysts and Marketing Specialists
SOC Career Code: 13-1161.00Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Typical Hourly Salary$28.85The figure above is based off a percentile of 25 percent.
All job data and figures based on a 100 mile radius from Mt. SACTop Entry-Level EducationChart Legend- Doctoral Degree Or More
- Master's Degree
- Bachelor's Degree
- Associate's Degree
- Some College
- Certificate
- High School Diploma Or Less
Median Salary Earnings$81,638.32Annual Job Openings13,968Openings are regional vacancies due to growth and turnover in this career.All job data and figures based on a 100 mile radius from Mt. SAC
Historical Wages - Search Marketing Strategists
Search Marketing Strategists
SOC Career Code: 13-1161.01Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Typical Hourly Salary$28.85The figure above is based off a percentile of 25 percent.
All job data and figures based on a 100 mile radius from Mt. SACTop Entry-Level EducationChart Legend- Doctoral Degree Or More
- Master's Degree
- Bachelor's Degree
- Associate's Degree
- Some College
- Certificate
- High School Diploma Or Less
Median Salary Earnings$81,638.32Annual Job Openings13,968Openings are regional vacancies due to growth and turnover in this career.All job data and figures based on a 100 mile radius from Mt. SAC
Historical Wages - Online Merchants
Online Merchants
SOC Career Code: 13-1199.06Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.
Typical Hourly Salary$28.68The figure above is based off a percentile of 25 percent.
All job data and figures based on a 100 mile radius from Mt. SACTop Entry-Level EducationChart Legend- Doctoral Degree Or More
- Master's Degree
- Bachelor's Degree
- Associate's Degree
- Some College
- Certificate
- High School Diploma Or Less
Median Salary Earnings$83,041.02Annual Job Openings17,428Openings are regional vacancies due to growth and turnover in this career.All job data and figures based on a 100 mile radius from Mt. SAC
Historical Wages - Wholesale and Manufacturing Sales Representatives
Wholesale and Manufacturing Sales Representatives
SOC Career Code: 41-4012.00Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.
Typical Hourly Salary$24.34The figure above is based off a percentile of 25 percent.
All job data and figures based on a 100 mile radius from Mt. SACTop Entry-Level EducationChart Legend- Doctoral Degree Or More
- Master's Degree
- Bachelor's Degree
- Associate's Degree
- Some College
- Certificate
- High School Diploma Or Less
Median Salary Earnings$71,398.98Annual Job Openings14,369Openings are regional vacancies due to growth and turnover in this career.All job data and figures based on a 100 mile radius from Mt. SAC
Historical Wages
- Advertising and Promotions Managers
Guided Pathways
